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Meet our team

Larry Soares - CEO
Larry Soares - CEO & Owner

Larry has been in the appliance industry for over 40 years. He spends most of his time in the store working closely with customers. Larry splits his time between the sales floor and on-site service or repairs for customers. From time to time he will ride out with his guys to a big job that needs custom work.

-Sales-

Heather Bradford - Store Manager
Heather - Store Manager

Heather has worked for Larry since 2002. She started in the appliance industry working for Baillios in Albuquerque New Mexico in 2000. Heather does everything from purchasing large quantities of appliances to selling on the floor. She also has a vast knowledge of most common issues and can answer most service related questions.

Sheila Williams - Sales Associate
Jim - Sales Associate & Delivery Ninja

Jim is new to the install team and new to the appliance industry. He teams up with Rigo and is learning more and more everyday. You can find Jim on most of the installs and deliveries. Rumor has it that Jim is a local celebrity due to his television debut on Bar Rescue for Derby's Bar and Grill.

Harry Gotts - Sales Expert
Harry - Sales Expert

Harry became a member of the Appliance Showroom team in 2003 after spending 29 years working for the City Of Anaheim. You can find Harry on the sales floor ready to find you that perfect appliance.

"It's great working with all of the people who work for Larry. I find it gratifying to help the people who come into the store find products that will work for them at fair prices". 

Javier Cervantes - Sales Associate & Delivery Guru
Javier - Sales Associate & Delivery Guru 

Javier has worked for Larry since 2007. He worked for a furniture and appliance store in Moreno Valley prior to working at Appliance Showroom. Javier helps with deliveries and installations and when he is not doing that you can find him on the sales floor. Javier is fluent in both English and Spanish.

-Installation-

Rigo Vasquez - Installation Extraordinaire
Rigo - Installation Extraordinaire

Rigo has worked for Larry since 1997. He started out as a warehouse worker and is now our best installer! He can do anything from installing your washer or garbage disposer to modifying counters and cabinets. Rigo is fluent in both English and Spanish.

-Service-

Pat Smith - Service Tech Genius
Pat - Service Tech Genius

Pat has worked for Larry since 1987. He started out as a delivery man and throughout the years had worked his way up to an Appliance service repair technician.Pat is very patient and does whatever it takes to make sure your appliance gets fixed. He comes in a little later so that we can accommodate customers that need a later service call.

Raul Perez - Service Tech Pro
Raul - Service Tech Pro

Raul has worked for Larry since 2000. He started out as a warehouse worker and now does a little of everything. He does mostly service but when needed will also handle some deliveries and installations. Raul is fluent in both English and Spanish.